A global professional services leader engaged us to analyze trust in emerging technologies across industries, focusing on both opportunities and risks tied to adoption. Using Generative AI and NLP, we analyzed over 143,400 articles and media sources to assess public sentiment and media coverage. Our data product, which cross-tabulated companies, organizations, and influencers with technology trust themes, uncovered positive sentiment toward certain technologies, while also revealing significant privacy concerns. These findings empowered the client to realign their investments, prioritizing transparency and ethical practices to strengthen public trust. By leveraging these insights, they enhanced their market leadership in responsible technology adoption, gaining a competitive edge.