End-to-End Digital Healthcare Solution
End-to-End Digital Healthcare Solution
SVP, Chief Clinical Officer
Over the years, different teams at a private equity-backed post-acute healthcare provider developed initiatives to engage their patient community, recognizing that they were falling behind when it came to patient engagement. But, without a cohesive plan or executive alignment, the efforts never got traction.
Patient engagement solutions are critical; Studies show that patients have better outcomes when healthcare providers engage them throughout their healthcare journey. But, the healthcare provider only engaged patients when they sought care, and, crucial feedback uncovered that patients and their loved ones were confused by the technical language being used to describe their rehab performance. Without a patient-facing app and clear, understandable language, the provider had no way to communicate information regularly with patients and family or build direct relationships when patients weren’t in their care.
SVP, Chief Clinical Officer
Without in-house resources to support the research, development, go-to-market, and change management of an end-to-end healthcare solution, the healthcare provider engaged Manifold thanks to proven innovation, technology expertise, a multidisciplinary team, process and focus on ROI. The provider also knew that Manifold could deliver a best-in-class UX/UI while integrating into existing systems, including an EHR.
Because the client had tried to get similar initiatives off the ground in the past, Manifold’s first step was helping the client prioritize its existing initiatives and driving consensus among stakeholders as to additional opportunities. For example, the team saw an opportunity to drive increased satisfaction and better outcomes with a digital summary of a patient’s stay, a post discharge follow up program and a health literacy assessment. The prioritized initiatives were packaged up into a holistic patient and family engagement plan. With a cohesive plan and executive alignment, the discovery work could begin.
More than 200 clinicians and patients were interviewed during the discovery process, followed by stakeholder workshops, which informed the ideation and prototyping of a first-in-class patient-centric digital solution. An engineering, design, and strategy team was assembled to guide the development of the app. The goal was to give patients and their loved-ones a way to communicate with the care team and get up-to-date progress-related information that they could easily understand.
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