The company turned to Manifold to help execute on a brand new D2C business model that leveraged their internal technology. As a longstanding strategic partner for the company, Manifold rose to the challenge of delivering a transformative solution that accelerated innovation for the brand. Manifold’s agile software methodology and digital marketing tactics provided impressive opportunities for acceleration. In addition, Manifold had relevant experience launching new businesses using existing technology, D2C, and go-to-market strategy implementation.

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The development process began with discovery, including expert interviews, competitive review and journey mapping. Manifold quickly became experts on the industry and understanding its consumers’ needs and, was able to clearly define, build, test, and implement a solution that aligned with the company’s business goals and market needs.

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With Manifold’s Idea to Value design and launch process, the internal technology was successfully launched as a digital-only, D2C offering which included a mobile-first marketing site and a sophisticated, yet easy-to-use, native mobile application that integrated scheduling for repairs or replacement. It also included account and policy management. By leveraging the company’s device diagnostic SDK, Manifold’s highly skilled team of product designers and engineers embedded the damage detection technology that the company had previously only used in its lab directly into the application. This feature allowed users to quickly self-test for a range of screen and internal damage with unparalleled accuracy, an innovation unique to the application.

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Seizing another market opportunity, Manifold also developed and implemented a B2B offering for corporate IT device management. By integrating the front end into an insurance backend, Manifold enabled the company to generate quotes specific to risk profile, device type and state.