Manifold showed the client how efficiently they could analyze the data and illustrate the severity of their problem with Speciate, a new-to-market competitive intelligence and market landscape monitoring solution that helps companies turn threats of disruptive hard science and digital technologies into opportunities. Whereas one analyst can look at 50 sites in one day, Speciate can analyze the equivalent of 1.5-2M websites in less than a day all while unearthing greater insights.

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The project kicked off with a series of meetings to better understand the questions that the client was interested in answering. Based on these questions, the team created an initial proprietary ontology–a network of meaningful keywords, phrases, and topics–that was the basis for Speciate’s first scan of unstructured data. This data was analyzed and the ontology refined for the subsequent scan. By focusing on two metrics – Acceleration and Importance – Manifold uncovered areas of opportunity for client focus in their competitive landscape.