How Salesforce helps clients jumpstart their innovation initiatives

One of the largest trends in enterprise innovation has been the adoption of large platforms like SAP and Salesforce. But many organizations don’t realize the full potential of what these platforms are capable of, and don’t know how to extract that value.

Salesforce has tried to help their top-tier customers innovate more effectively with Salesforce Ignite, which is effectively an innovation consultancy within the company.

Brian Vellmure was previously one of the partners of Ignite, and is now the Global Lead of Execute Thought Leadership for Industries and Senior Director in the office of innovation.

In this episode we discuss the origins of Ignite, how it differs from typical design thinking processes, as well as some of the more common mistakes Brian has seen innovation groups when embarking upon innovation initiatives, and some of the technology trends he’s most excited about.