Disrupting the beverage market

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Creating a new company in the food and beverage space is no small feat. While it’s relatively easy to get started, securing shelf space, managing margins, and outmaneuvering extremely large and resourced incumbents create considerable barriers to entry. Lemon Perfect has been bucking that trend, having raised over $37M and achieving national distribution in 5 short years. Founder Yanni Hufnagel was in some ways an unlikely first time founder, a former division I college basketball coach with no background in the CPG space. But in this conversation it quickly becomes clear why he’s been able to succeed where so many others have failed. We chat about the origins of Lemon Perfect, how he’s applied his unique skill set to team building and vision casting, how he’s instilled a culture of velocity and relentless execution, and much more.