Data & AI

Reducing Customer Churn with a Centralized Data Strategy for a Leading Paper Products Manufacturer

“It would have taken me a year to put together the work you’ve done in 2 months”

SVP, Chief Clinical Officer

The Challenge

A leading manufacturer and distributor of paper products was facing significant customer churn, negatively impacting both revenue and long-term growth. The company lacked an integrated data platform to identify and retain at-risk customers, resulting in lost business opportunities. We implemented a centralized data solution that unified customer data from various sources, allowing for real-time analysis of customer behavior. By automating machine learning pipelines and deploying a sophisticated churn prediction model, the company could take proactive steps to retain at-risk customers. Self-service analytics tools empowered business teams to explore customer data and make data-driven decisions, increasing operational efficiency and improving customer retention strategies.

The Solution

“It would have taken me a year to put together the work you’ve done in 2 months”

SVP, Chief Clinical Officer

Data Integration & Centralization

Unified customer data from multiple sources into a centralized platform for seamless access and analysis of customer behavior.

Automated MLOps Pipelines

Built automated pipelines for data ingestion, transformation, and churn prediction, providing daily insights into customer risk.

Self-Service Analytics

Enabled self-service analytics for business teams, allowing non-technical users to explore churn trends and make data-driven decisions.

Customer Churn Model Deployment

Deployed a churn prediction model that assessed customer interactions and flagged at-risk customers, enabling timely interventions.

Ready to find a path to unblocking transformation?

Ready to find a path to unblocking transformation? Let’s explore how we can align your technology, streamline processes, and accelerate your journey toward meaningful impact.

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